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Marina Ponti

Speaking at IMS 2022

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Speaking at IMS 2022

Marina Ponti

From raising awareness about global issues to promoting peace and understanding – the power of music

As Marina Ponti explains, music can help end poverty, protect the planet and ensure that by 2030 all people enjoy peace. It is a powerful force for good in the world

Speaking at IMS 2022 Marina Ponti Director of the UN’s SDG Action Campaign

The power of music – what the experts say

Some of the biggest names in the music industry have spoken about the role of music in society. Music can be used to raise awareness about global issues, promote peace and understanding, and make a positive impact on the planet.

Marina Ponti, Director of the UN SDG Action Campaign, Addressing specifically how music community can lead the way towards more just and sustainable societies. She shared Sustainable Development Goals (SDGs) a list of 17 global ‘to do’s’, the blueprint for the world and especially now the Electronic Music Industry to follow to achieve a better, safer and more sustainable future for all.

Speaking at IMS 2022 Marina Ponti Director of the UN’s SDG Action Campaign

Music for awareness – using music to raise global issues
Music has the power to raise awareness about global issues. It can be used to highlight the importance of sustainability, peace, and understanding.

One way that music is having a positive impact on the world is by raising awareness about global issues. By using their platform to speak out about the issues that matter to them, musicians are helping to bring attention to the problems faced by millions of people around the world.

Music and art play a fundamental role in triggering the change necessary today, it’s about joy, about dance about connecting with oneself and people around, individual’s and collective change when heart and mind come together.

Music can be a powerful tool for raising awareness about global issues and promoting peace and understanding. It has the ability to transcend language barriers and connect people from all corners of the world.

When used effectively, music can be a force for good, helping to raise money for worthy causes, highlighting important issues and promoting positive messages of peace and understanding. When it comes to raising awareness about global issues, music has always played an important role. From anti-war songs, to protest songs during the Civil Rights Movement, music has always been a powerful tool for social change.

In recent years, we've seen a number of artists using their platform to raise awareness about important issues like climate change, sexual assault, and gender inequality. And while there's no doubt that these artists are making a difference, we can all do our part to help make the world a better place.

Snippet from video presentation during Marina Ponti keynote speech at IMS 2022

Marina Ponti Director of the UN SDG Action Campaign in her keynote presentation at IMS 2002, specified achievable calls to action for the dance music industry to adopt, from solar powered stages at festivals, moving away from plastics completely, more conscious travel offsetting emissions and more local artist and DJ bookings. Also taking a stand against sexual assault and ensuring women and gender minorities are on and off the stage.

Here are some simple things you can do to help promote peace and understanding in the world:

  1. Listen to music from different cultures.
  2. Attend concerts and festivals that celebrate cultural diversity.
  3. Support artists who are using their music to promote social change.
  4. Speak out against hate speech and bigotry in all forms.
  5. Attend concerts and festivals that are eco-sustainable.

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Snippet from video presentation during Marina Ponti keynote speech at IMS 2022

Music for good – the positive impact of music on the planet

People are no longer making passive choices, they are making active choices, adhering more than ever to social and climate justice beliefs. They demand a sustainable future and the music industry can help lead the way with their choices they make. Producers and electronic artists are cultural creators connecting with a massive and ever growing communities, inspiring others and leading by example setting new sustainable standards, setting trends and flipping the script on what has long been the norm.

We’re at a tipping point, we can no longer ignore the issues that face us as a global community. The time to act is now and the music industry has a key role to play in driving change.

The power of music is undeniable.

Music is a powerful tool that should be used to make the world a better place

It has the ability to raise awareness about global issues, promote peace and understanding, and positively impact the planet.

Recommending that everyone does something small or #FlipTheScript to change the way we do things, flip apathy into action, fear into hope, divisiveness into togetherness.

The key element of the campaign being Transformative Action, acting together as a community, and showing if we all participate humanity can act together and re-write history.

Keep the conversation going by sharing your thoughts on social media with the hashtag #FlipTheScript.

No matter what you do, remember that your voice matters. Use it to promote peace, love, and understanding in the world. We can all make a difference.

Thank you for reading and I hope you will join us in using music to change the world.

Read more about WOMEN IN MUSIC INDUSTRY

Check the full video of presentation

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